The designer in me

I am an experienced Art Director, who is extremely passionate about design and user experience. I see myself as a problem solver who uses his skills to tackle any design/ux challenge. I have over eight years experience and have worked on a variety of brands online and offline including:

Tesco, M&S, Transport for London, Orange, T-Mobile, Three, Vodafone, Freesat, HSBC, London Development Agency, Health Protection Agency, BAE Systems, Visa and many more.

I have designed a whole host of interfaces for websites, intranets, mobile sites, tablet apps, digital TV, applications, augmented reality headsets and the list goes on… if it needs an interface then I either have, or want to design it! I also love print design and have created infographics, branded materials, styleguides and many pieces of offline collateral.

You will see some examples of my work in my portfolio, but unfortunately I am unable to show all of my work online due to various non-disclosure agreements.


Portfolio

  • Detica

    Detica

    detica.com | Various work

    At Detica (Top 5 NMA Agency) I have worked on numerous successful projects/pitches for an array of high profile commercial and government clients. Including such work as:

    Art direction, User experience, Competitor analysis, Mood boards, Concept designs, Wireframing, CUI workshops, Screen designs, Website guidelines, User testing, Build management, Team mentoring and more...

  • Freesat Apps Store

    Freesat Apps Store

    Digital TV & Graphic design

    I lead the design and user experience stream on a collaboration project between Freesat and the Technology Strategy Board. They were both very pleased with my approach and instantly could see that I understood the limitations of the medium and how I could deliver a striking design to bring the concept to life.

    User experience, Wireframing, Branding, Concept designs, Page designs, Screen designs.

  • London Development Agency

    London Development Agency

    lda.gov.uk | Website & Graphic design

    I led the design phase for the LDA website redevelopment where the new design needed to highlight the importance of the work that the LDA, by using an innovative modular design approach for surfacing the content. The site that went live is a stripped back version of what was orignally designed.

    Competitor analysis, Mood boards, Concept designs, CUI workshops, Screen designs, Website guidelines.

  • Health Protection Agency

    Health Protection Agency

    hpa.org.uk | Website design

    As lead designer I was required to develop a new look and feel that would be fully accessible to all. Many rounds of user consultation helped to refine the designs from the 2 distinct design concepts, into a final design. This design has now been adopted as the new style for the HPA brand.

    Competitor analysis, Mood boards, Concept designs, Screen designs, Website guidelines.

  •  Transport for London

    Transport for London

    tfl.gov.uk/cycling | Various work

    I have worked on and lead many projects for TfL ranging from Cycling portals, Olympic travel information websites site and YouTube pages.

    Art direction, User experience, Competitor analysis, Mood boards, Concept designs, Screen designs.

  • Get My Business on TV

    Get My Business on TV

    gmbo.tv | Branding & Website design

    The website was created to make the process of contacting people who make TV programmes simpler and easier. The site needed to encourage an easy sign up process whilst having an a appealing look and feel that would suit the TV industry, along with a logo that is simplistic and recognisable. I worked with bestservedcold.com who built the website.

    Branding, Concept designs, Screen designs.

  • M&S.com

    Marks & Spencer

    marksandspencer.com | Website & Email design

    I was employed by LBi to work client side on the M&S.com where I helped launch their new website and I created many banners, email newsletters, graphics and layouts for various parts of the new website. The M&S brand is stylish and aspirational and requries clean design to emphasise the quality of the products they sell.

    Branding, Banners, Graphic design, Page designs.

  • Tesco.com

    Tesco.com

    tesco.com | Website & Graphic design

    I designed many pages on the Tesco.com website, including the homepage, Clothing, Entertainment, Groceries, Wine and many more. I also created style guides and brand guidelines for the larger pieces of work. The designs I created had a new and fresh feel, that was still distinctly Tesco.

    Branding, Banners, Promotions, Email newsletter, Concept designs, Page designs, Style guides.

  • Ventola – Estate agent website templates

    Ventola – Estate agent website templates

    Website design

    The website created was to be used in conjunction with property management software created by Ventola. This would enable synchronisation between the desktop application, and their website. The design has a simple clean layout that allows for intuitive navigation. I worked with bestservedcold.com who built the website.

    Banners, Graphic design, Concepts, Page design.

  • Lennox Rods

    Lennox Rods

    Website design

    The design for the site needed to reflect the Lennox Rods luxury brand of fishing rods. It needed to have a design that was simple but functional, that would allow users to browse the services and rods in a consistent fashion. The client was very pleased with the final outcome in comparison to their previous dated website. I worked with bestservedcold.com who built the website.

    Concept designs, Screen designs.


Expertise

App Knowledge

I have a large amount of experience in various applications and am both Mac and PC literate.

Photoshop, Illustrator, InDesign, Flash
Axure, OmniGraffle, Visio, Plasq Comic Life
Word, PowerPoint, Keynote, Acrobat
Chrome, Safari, Firefox, Internet Explorer
Mac OS X, Windows, Ubuntu

Specialising In

  • Art direction
  • User experience
  • Web/interface design
  • Graphic design
  • User-centered design
  • Information design
  • Mobile/tablet design
  • Print design
  • Branding
  • Accessibility
  • Usability
  • Social media
  • Information architecture
  • Wireframing

Contact

Drop me a line, or two

Currently disabled due to spam attacks, please contact me via Twitter, LinkedIn or Skype.

Damn those pesky spammers!

Connect with me

Why not connect with me through Twitter, LinkedIn, Flickr and Skype, I may even end up connecting with you ;)

© Design disclaimer

Please be advised that all of the work showcased on jamesreeve.info was created whilst in employment and belongs to each company respectively. Each company solely owns the copyright to the designs and graphics. This website purely showcases some of the projects I have worked on.